For busy professionals · 8 weeks · About 1 hour a week · Free founding cohort
A business. A nonprofit. An idea. An ambition you keep putting off. The Launch Moves helps you turn it into something real through eight focused moves over eight weeks. That’s about one hour a week, or one workday total. You’ll choose what to launch, talk to people who can help, create a simple test, and leave with a clear 90-day action plan.
Eight weeks. Eight Launch Moves. About one workday total.
One focused hour a week for what’s next.
You don’t have to feel like a founder before you start. You become one by starting.
Why this exists
At work, you have deadlines, coworkers, clear goals, and people waiting for the result. What you want to build has to compete with work, family, and everything else in your life.
Maybe you have too many ideas and can’t choose one. Maybe you’re burned out and need room to think. Maybe you already know what to do, but fear or doubt keeps stopping you. The further you are in your career, the more you may have at stake: income, family, identity, and stability.
Scared to Launch gives you a simple process to follow and people who will help you keep going. You won’t be told to hustle harder or risk everything. You’ll focus on one useful step at a time.
Three parts of Scared to Launch
Scared to Launch includes my public weekly journey, eight practical Launch Moves, and a private community for people who complete them.
The Launch Mirror is an honest accountability check-in. It’s also the name of my public 52-week journey. Members use the same questions privately: What did I plan? What happened? What held me back? What did I learn? What will I do next?
Eight focused moves built from the planning and strategy I’ve used to help launch software used by millions. You’ll choose what to launch, decide who it is for, talk to real people, create a simple test, and make a 90-day plan.
The private community for people who complete The Launch Moves. Share your progress, ask for help, join live working sessions, and complete a private Launch Mirror with the group each month.
The Launch Moves · 8 weeks
Decide what matters to you and look honestly at your time and responsibilities. Identify the skills and relationships you can use. Narrow your choices and commit to one.
Decide who it is for. Talk to the people you hope to help and to useful experts. Create a simple first test, learn from the feedback, and plan your next 90 days.
The eight moves add up to about one workday. Spreading them across eight weeks gives you time to think, talk to people, and learn between each move. No one can promise a specific outcome. You will leave with one clear direction, real feedback, a simple way to test it, and an action plan for the next 90 days.
The Launch Mirror · Public journey, private reflection
Beginning September 1, I’m giving myself one year to move from part-time businesses to full-time entrepreneurship. Every week, I’ll share an honest Launch Mirror. I’ll explain what I planned, what happened, what worked, what scared me, what I learned, and what I’ll do next.
I’m not teaching from a finish line I haven’t reached. I’ll share the good, the bad, and the ugly as it happens. Members use the same questions privately inside the community.
After the eight weeks
Graduates of The Launch Moves can join The Launch Exchange. Post a quick check-in, say what’s getting in the way, ask for feedback, join live working sessions, and complete a private Launch Mirror with the community each month.
Members will be at different stages. You don’t have to move at the same speed. The goal is to keep moving, ask for help when you need it, and help someone else when you can.
About Shal Turner
For years, I’ve led planning and strategy for software used by millions of people. That work means taking an unclear idea, deciding who it should help, choosing what to build first, testing it, and improving it. The Launch Moves is built from those same skills, simplified for professionals building something of their own.
But a mentor once asked me to show him my personal goals and tell him what I was the Michael Jordan of. I didn’t have a clear answer. I didn’t see someone who lacked intelligence, talent, or ambition. I saw someone who had clear plans at work but no clear plan for what belonged to him. I created Scared to Launch to help people bring that same focus to something of their own.
I’m using the system while building Nubian Lane Hat Company and Zistful. I’m also using it to pursue my own 52-week move from part-time to full-time entrepreneurship. I haven’t reached the finish line. That’s why I’m inviting you to build alongside me.
The Launch Moves · Free founding cohort · We begin September 1
The first group is free because I’ll use what I learn to improve The Launch Moves. In return, come ready to show up, do the work, share honest feedback, and support the other people in the group.
Take the first move
Get the schedule, your first Launch Move, and the public Launch Mirror in your inbox.
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Watch my honest weekly update as I try to become a full-time entrepreneur in one year. I’ll share what worked, what didn’t, what scared me, and what I’m doing next.