The idea you can’t shake deserves a real beginning.

Over 40 · Two kids · Corporate career · Mortgage · Private school

I’d started ventures on the side, but I was still giving my best thinking to work and everyone else—while the ideas I couldn’t shake lived on scraps of time.

Then a mentor, a successful businessman from Atlanta, asked to see my goals and posed one question: “What are you the Michael Jordan of?” I was embarrassed to admit I didn’t know.

The irony was sitting in plain sight. At work, I used clear plans and strategies to turn uncertain ideas into digital products used by millions. I had built expertise in the very thing that could help me—but I wasn’t using it on what belonged to me.

That was my lightbulb moment: unless I got serious, my ideas would never become more than ideas. I couldn’t unsee the opportunity to take accountability for launching my own—and help thousands of other professionals do the same.

Sound familiar?

That’s why I started Scared to Launch: to help you stop iterating in your head, ruminating, and daydreaming about your idea—and actually launch it into the world with its best chance to succeed. So you can stop wondering and finally know.